What You Get
- 60-Minute Online Workshop with Access to the Replay
- Professional Artists Dimitra Milan and Jake Dunn, and Gallery Director Jock Armour as Your Instructors
- Watch Live FREE from Anywhere, on Any Device
FROM BEGINNER TO ADVANCED
What You Will Learn
Pricing Strategy
Price is a lever in your art business. Understanding the fundamentals of pricing strategy will ensure that you maximize your art sales.
Mistakes to Avoid
Many artists make easily avoidable mistakes. Often it’s more about what you don’t do that helps you succeed, and we’ll share that with you.
Key Factors
There are 7 factors that go into a successful pricing strategy. We’ll show you how to use them.
5 Tiers of Artists
Pricing depends on where you’re at in your journey. We’ll help you understand exactly what to do with where you’re currently at and how to advance.
A Note From Your Instructor
Hi Artist,
With over a decade of experience selling artwork from artists at all career stages, I've gained valuable insights into how galleries perceive and assign value to artwork, particularly from a collector's perspective. Pricing art isn't like pricing most consumer goods; it involves nuanced considerations and a deep understanding of the market dynamics.
In this free workshop, we’ll guide you through essential factors to consider when setting your price point, including:
- Deciding whether selling your art directly online aligns with your goals.
- Understanding the implications and opportunities of gallery representation.
- Clearly defining what success means for you: Do you aspire to sell premium, high-ticket original pieces, or is your goal to distribute your art widely and reach as many collectors as possible?
- Preparing yourself for the demands and expectations of galleries, especially when it comes to exhibitions, collaborations, and promotional events.
Together, we'll explore these critical questions, empowering you with clarity and confidence in pricing your artwork strategically and effectively.
- Jock Armour
A Note From Your Instructor
Hi Artist,
With over a decade of experience selling artwork from artists at all career stages, I've gained valuable insights into how galleries perceive and assign value to artwork, particularly from a collector's perspective. Pricing art isn't like pricing most consumer goods; it involves nuanced considerations and a deep understanding of the market dynamics.
In this free workshop, we’ll guide you through essential factors to consider when setting your price point, including:
- Deciding whether selling your art directly online aligns with your goals.
- Understanding the implications and opportunities of gallery representation.
- Clearly defining what success means for you: Do you aspire to sell premium, high-ticket original pieces, or is your goal to distribute your art widely and reach as many collectors as possible?
- Preparing yourself for the demands and expectations of galleries, especially when it comes to exhibitions, collaborations, and promotional events.
Together, we'll explore these critical questions, empowering you with clarity and confidence in pricing your artwork strategically and effectively.
- Jock Armour
What Artists Are Saying...
What Artists Are Saying...
Shine Your Art. Change The World.
Founded in 2008, the Milan Art Institute is the hub of a growing art revolution. Our Institute provides community, inspiration, and education to students all over the world. Our Mastery Program has taught and helped over 5,000 students launch thriving art careers. The Milan Art Institute teaches oil painting, drawing, and mixed media techniques through our immersive learning process. From novice to professional, we help artists pursue their passion and turn it into a profitable career.
