How to Create and Sell Abstract Art
Welcome to this hands-on guide on how to create abstract art that not only looks amazing—but actually sells.Whether you're a seasoned artist looking to branch into abstraction or a beginner exploring the freedom of expressive painting, this guide will walk you through a proven process to go from a blank canvas to a finished, gallery-ready piece.
Over the years, we’ve created and sold thousands of abstract works, both collaboratively and individually. Through trial, error, and years of professional experience, we’ve developed a reliable, intuitive method that blends technique with creative freedom. In this post, we’re breaking that process down step by step, so you can confidently create artwork that’s both emotionally powerful and commercially viable.
So grab your paints, clear your workspace, and get ready to explore the world of abstract art. Here’s the distilled process we use and teach to go from blank canvas to finished piece:
1 - Start with Collage
Use various papers—textured, printed, or even found materials—and apply them using gloss gel. Don’t worry about acid-free options; everything gets encased in acrylic plastic anyway.
Tip: Use different paper sizes and allow them to reach the edges of the canvas for more visual interest.
2 - Kill the White
Apply a transparent wash of acrylic paint over the entire canvas to unify the composition and eliminate that intimidating white space.
3 - Begin the Push and Pull
Start identifying which areas should move forward (darker, more saturated tones) and which should recede (lighter, softer hues). This helps create depth, a crucial element in successful abstract art.
4 - Build Layers
Alternate between transparent and opaque layers. Use tools like dry brushes and towels to lift or soften areas. Let the artwork breathe—don't overwork it too early.
5 - Introduce Focal Points
Once the painting starts to take shape, determine where the focal points might live. Use contrast, color, or unique marks to draw the eye.
6 - Finish with Oils (Optional)
If you're comfortable with oils, use them to add rich, luminous layers on top. John uses a unique method of applying a gel medium over the canvas first, which helps the oils glide and dry faster.
The Mindset Behind Successful Abstracts .jpeg?width=550&height=548&name=Untitled%20design%20(2).jpeg)
Abstract painting is more than a technique—it’s a mindset. Be present, intuitive, and even childlike and don’t plan too much. Let the art emerge organically. Trust the process, even when it feels uncomfortable or unclear.
“All you need to know is your next move. You don’t have to know ten steps ahead.” -Elli Milan
FAQs Asked Questions
Q: What makes an abstract painting sellable?
A: Depth and color. Use colors people want to live with, usually light and bright. Make sure your abstract has contrast and clear focal points.
Q: Can I use spray paint?
A: Yes! Go for water-based spray paint for less toxicity. Brands like Liquitex and Sugar are great options.
Q: What kind of collage paper should I use?
A: Anything goes—book pages, menus, gift wrap. Textured paper is especially fun for dry brushing.
Q: What if I overwork the piece?
A: Let it dry completely. If it’s still water-based, you can collage over it, gesso it, or repaint it. If you’ve added oil, stick to oil-only fixes.
Final Thoughts: Keep It Playful, Keep It You
Creating abstract art isn't about getting it "right." It's about showing up, exploring your materials, and staying curious. Let your intuition guide you. And remember, it's okay to leave some parts raw or undone—sometimes the most beautiful moments in art come from what you don’t plan.
🎨 Want More?
Explore your creative voice in depth with our Mixed Media Essentials Course. Or, if you're ready for a transformational experience, apply for the Mastery Program and build a full-time career as a professional artist.
